Emerging economies drive retail packaging growth

 According to Smithers Pira's latest report,  The Future of Retail-Ready Packaging to 2024, demand growth for retail ready packaging stems from emerging and transitional economies, with Asia Pacific accounting for 4.5 million tonnes, almost half of total global demand.

Meanwhile, the relatively mature Western markets will grow at a slower-than-average rate through 2024, although South and Central America will have the second highest demand at 1.7 million tonnes. Total global demand is 9.1 million tonnes.

Global retail-ready packaging (RRP) demand exceeded 29.1 million tonnes in 2018, with an average annual growth of 4% since 2014. In 2018, the market was valued at approximately $57.46 billion.

As shown in the figure below, from 2019 to 2024, the consumption of retail ready packaging is expected to grow at an average annual rate of 5.4%, and at constant prices in 2018, the total will reach nearly 40 million tons, worth US$77 billion.

A range of demographic, social and technological drivers will stimulate the demand for retail packaging, from simple population growth to the increased use of flexible packaging, thus requiring global retail packaging displays and sales packaging.

Packaging Customizeation Becomes A Trend

With the development of the Internet and mobile Internet, there are more and more industries and companies with various design needs, and the scenarios for personal use of design functions are becoming more and more abundant. "Lowering the barrier to use" has become a major trend in the field of design tools.

According to the "2018-2023 China Packaging Industry Market Prospects and Investment Strategic Planning Analysis Report" predicts that by 2023, the sales revenue of China's packaging industry will exceed 2 trillion yuan. The packaging design and printing industries, as traditional industries, are facing the digital upgrade of the industry. In addition, small batches and personalized customization requirements have become an industry trend.

With the rise of China's e-commerce ecology and new brands of domestic products, more and more start-up companies or e-commerce brands have demand for packaging boxes, but the demand is relatively small, such as less than 1,000. Compared with the demand of tens of thousands of big brands, less than 1,000 is a personalized demand. From the perspective of traditional printing houses, such small-batch customized orders are very "troublesome", requiring repeated revisions and proofing processes, cumbersome pre-printing processes, high costs, long waiting time for customers and poor experience, which ultimately leads to low profits and low productivity.

Why Few Packaging Box Manufacturer Can Make Odd Shaped Boxes?

Designers can freely display their creativity, unconstrained! Maybe they should do. But so often their ideas will kill the packaging box manufacturers. What is the reason? If you tour some packaging factories and listen to them, you should take some hint. Designers usually care little about the processing method and craftsmanship of boxes, or rather, they just consider more how to be more creative and look good when designing. But some ideas are very hard to achieve in the later stage of mass production. Actually, most factories would flatly decline odd-shaped gift boxes order.

Why Few Packaging Box Manufacturer Can Make Odd Shaped Boxes?

Although any box type of gift boxes can be mass produced, the prices vary a lot. Take the two gift boxes for example: Lid & base Boxes and Clamshell Boxes of similar size. With the same materials used, their prices would be much different, which is a fact recognized by all packaging box manufacturers. because they differ a lot in the difficulty of the workmanship and material consumables. Therefore, the price difference between a Lid & base gift box (the simplest) and a odd-shaped cardboard box (the most difficult) would be huge, even though with similar sizes and materials.

How and Where to Bulk Buy Gift Boxes

As a leading China cardboard gift boxes manufacturer, Innove Packaging is the right choice for your gift boxes. But before you decide how and where to bulk buy gift boxes, it might be helpful to read through the mass production process of custom gift boxes, as follows.

How and Where to Bulk Buy Gift Boxes

 1. Packaging planning

According to his requirements, local culture or corporate culture, as well as product characteristics, etc., design patterns.

Market Prospects of Cosmetics Gift Box Packaging

 How to make a brand stand out in the fierce market competition and be able to win the favor of consumers. Some people say it is product quality, some say it is marketing strategy, and some say it is packaging design. Yes, these three aspects are very important, but for the cosmetics industry, packaging design has a more strategic position. For this reason, understanding the future design direction of the color box is crucial to the promotion of the brand.

Novel personality

There are more and more homogeneous products in the cosmetics market, which has led consumers to pay more and more attention to product packaging. Unique and innovative packaging will increase the product's influence on consumers.

From the perspective of packaging color, it has been better to see from the past that only the pursuit of color is now determined according to the purchase group of the product. Different colors represent different styles between brands. Pechoin herbal products are mainly based on the concept of herbal skin care, and the packaging color is green. Han Shuhong's capsule set chose red. Han Shu's use of color is self-evident. He wants to make skin care products that can represent Chinese characteristics, and it also implies that it will be prosperous in the future. And male cosmetics generally use steady colors to reflect a kind of square masculinity.

How come paper boxes become the packaging trend?

How do paper or cardboard boxes become the most popular packaging now and even in the future?

Paper or cardboard boxes grow popular for good reasons. 
The invention of plastic has greatly benefited our lives. It's characteristics of anti-corrosion, waterproof, transparency, low cost and so on made it flooded around us...then after all these years' use, people are shocked to find the island of plastic debris in Pacific. Not to mention the daily plastic wastes around our neighborhoods. So finally does the human kind realize one of the worst of disadvantages of plastic: It can not be degraded by bacteria. 

While paper is recyclable and fully decomposable in the environment. it's a small wonder that the world began to put their eyes back to paper/cardboard packaging. More and more countries  ban plastic bags. Big companies jump on the wagon to advocate the use of non-toxic and harmless all-paper green packaging.

"Go green" trend in packaging industry

1. Against excessive packaging 

The primary purpose of the packaging is to protect the product from damage, to facilitate transportation, storage and customer carrying. On this basis, the packaging that's aesthetically pleasing will help boost the sale of the product. Proper packaging is undoubtedly necessary and beneficial. However, over-packaging that provides protection, convenience, communication, and decoration more than needed is bringing packaging to the other extreme. 

On one hand, over-packaging leads to waste of resources. Take cosmetic cardboard packaging as an example. The most common corrugated cardboard mainly includes 3-layer, 5-layer and 7-layer. In the developed countries, 3-layer cardboard accounts for 90%, while in China, 5-layer is common, which makes China spend over US$ 200 million extra a year to import paper pulp and cardboard, compared to using 3-layer cardboard. Simply put, using 3-layer corrugated cardboard would help China save 1/3 of the cost. 

On the other hand, excessive packaging has caused severe environmental pollution. The annual emissions of packaging waste in China now account for 1/3 of municipal solid waste, and the proportion in volume is even up to 1/2. To make matters worse, emissions are still increasing at a rate of 10% per year. furthermore, it's emissions are added at a rate of 10% per year. 

In What Ways Is the Custom Packaging Design Expensive?

Packaging prices have always been buyers's focus of attention, although more and more people or companies value the cost performance. All buyers want to spend plainly. Then what are the reasonable prices, or rather, what are the factors that influence the pricing? Innove packaging believes that the following 3 major factors that have the greatest impact on custom packaging designs:

1. Selection of Materials
The first thing in packaging design is to choose the right materials. Neither the more expensive, nor the cheaper, the better. Instead, be sure to choose the right one. Generally, designers select the appropriate materials according to the needs of the end users and the characteristics of the products. At the same time, the designer can also recommend or allow the users to select, and finally integrate, and make overall trade-off to determine the right material.

2. Shapes
There's no one fix all shape. The choice of the shape has great impact on the cost. For example, when the products are relatively small, the design is relatively simple and thus the quotation is naturally lower. Yet some companies may strive for perfection in packaging design, and choose some odd shapes, and the prices will be expensive, accordingly.

3. Designers
Although there are many people engaged in packaging designs, the top ones are rare. Majority of them are rookies and mediocre ones, who are adequate for regular designs but lack creativity or innovation. Packaging by such designers tend to be low in price. But some experienced designers can well represent what customers want in their packaging designs, they would thus charge higher.

Packaging design is a very important part of product sales. The sellers can not afford to downplay it. Therefore, it's necessary to have experienced and inspired designers to undertake the packaging design.  Although the design cost may be higher, it's worth the money.

------------------------
Innove is a leading custom cardboard gift boxes supplier from China, offering various fancy setup gift box packaging products and custom box designs service. The product lines include personalized odd shaped boxes, round boxes, square boxes, rectangular boxes, telescoping boxes, shoulder boxes, cardboard drawer boxes, collapsible gift boxes - for clothing packaging, hexagon explosion gift boxes, cardboard window boxes, nesting gift boxes sets -stacking, etc. We've been serving diversified industries like gourmet cookie gift boxes, flat desserts boxes, cardboard flower gift boxes, jewelry gift boxes, luxury apparel boxes, t-shirt packaging boxes with clear lids, etc.

What kind of gift packaging boxes are recognized by the public?

As a rule of thumb, the quality of the gift box directly determines the product's position in the market. Then how can we design a popular gift box packaging?

1. Shapes. Packaging boxes may take various shapes. While square/rectangular and round shapes are the most common and basic packaging forms in daily life, odd and unique shapes are frequently seen. Shapes have certain connotations to the brand and thus play an import role in gift boxes packaging design.

2, Emotion. Colors, among other factors, have a great impact on people's emotions. The color of gift boxes can be divided by age: cold colors for the male; simple luxury for the female, and bright & lovely patterns for the children.

3. Artistic. Each carefully processed packaged goods can reflect a certain degree of artistry. Attention can be paid to the role of ornament ribbons, decorative flowers and other small embellishments in the packaging, through which they can increase the artistic effect.

------------------------
Innove is a leading custom cardboard gift boxes supplier from China, offering various fancy setup gift box packaging products and custom box designs service. The product lines include personalized odd shaped boxes, round boxes, square boxes, rectangular boxes, telescoping boxes, shoulder boxes, cardboard drawer boxes, collapsible gift boxes - for clothing packaging, hexagon explosion gift boxes, cardboard window boxes, nesting gift boxes sets -stacking, etc. We've been serving diversified industries like gourmet cookie gift boxes, flat desserts boxes, cardboard flower gift boxes, jewelry gift boxes, luxury apparel boxes, t-shirt packaging boxes with clear lids, etc.

How to Produce GOOD Cosmetic Packaging?

In this age when good looks trump all other values (esp. in China), beauty means productivity in some sense. Let alone the cosmetics that make women use! And if you want a "face" that is easy to remember, there must be some "points" to highlight:

1. Product Positioning. Which are the target consumers? where's the price level? And then you can determine the style for your cosmetic boxes.

2. Topic-Prominence in Design. The packaging design, combining the layout of text and pictures, should highlight the theme.

3. The inner container design of the cosmetic product should be convenient for consumer.

Finally, interactive & personalized packaging. The uniqueness and heterogeneity will affect consumers' choices to a greater extent. The packaging that appeals to consumers is not a mere picture, nor a fancy. Instead, the cosmetic packaging boxes can convey emotions, resonate with people, and rouse their empathy. The packaging design can reflect the taste and lifestyle of the target group.

----
Innove is a leading custom cardboard gift boxes supplier from China, offering various fancy setup gift box packaging products and custom box designs service. The product lines include personalized odd shaped boxes, round boxes, square boxes, rectangular boxes, telescoping boxes, shoulder boxes, cardboard drawer boxes, collapsible gift boxes - for clothing packaging, hexagon explosion gift boxes, cardboard window boxes, nesting gift boxes sets -stacking, etc. We've been serving diversified industries like gourmet cookie gift boxes, flat desserts boxes, cardboard flower gift boxes, jewelry gift boxes, luxury apparel boxes, t-shirt packaging boxes with clear lids, etc.