Packaging Customizeation Becomes A Trend

With the development of the Internet and mobile Internet, there are more and more industries and companies with various design needs, and the scenarios for personal use of design functions are becoming more and more abundant. "Lowering the barrier to use" has become a major trend in the field of design tools.

According to the "2018-2023 China Packaging Industry Market Prospects and Investment Strategic Planning Analysis Report" predicts that by 2023, the sales revenue of China's packaging industry will exceed 2 trillion yuan. The packaging design and printing industries, as traditional industries, are facing the digital upgrade of the industry. In addition, small batches and personalized customization requirements have become an industry trend.

With the rise of China's e-commerce ecology and new brands of domestic products, more and more start-up companies or e-commerce brands have demand for packaging boxes, but the demand is relatively small, such as less than 1,000. Compared with the demand of tens of thousands of big brands, less than 1,000 is a personalized demand. From the perspective of traditional printing houses, such small-batch customized orders are very "troublesome", requiring repeated revisions and proofing processes, cumbersome pre-printing processes, high costs, long waiting time for customers and poor experience, which ultimately leads to low profits and low productivity.

For brand customers, the lack of design and printing-related knowledge may lead to high communication costs with designers and manufacturers, slow implementation, time-consuming, labor-intensive, and cost-consuming. Although designers or design companies are familiar with design, they do not have enough professional knowledge of packaging structure, printing technology and pre-press processing, which leads to problems such as repeated revisions and increased design costs.

With the presence of such pain points in the industry, some online packaging solution providers have begun to design tool platforms that are suitable for "layman" users, including design materials and packaging design template solutions. Users do not need to install and download applications, they can directly edit online in the cloud, and freely adjust the size of different packaging box models. The platform also provides the function of real-time synchronization and collaboration of 2D graphic design and 3D effect preview, supports the export of source file drawings of packaging design template works, one-click generation of rendering renderings, automatic quotation and order placement, and printing, production and delivery.

Through such a what-you-see-is-what-you-get platform, they have concentrated the scattered small-batch customization needs in the market through the so called long-tail effect of the cyber world into large-volume needs, linking third-party manufacturers to processing and production, and improving the entire chain. Collaboration efficiency of links:

• Reduce design costs: Provides users with thousands of packaging templates through the design template sharing. Users can edit and modify by themselves, reduce personnel costs, and shorten the design time to a minimum of 5 minutes. In addition, ordinary users can also use the platform to independently design packaging, collaborate online with customers and colleagues, and modify them simultaneously, reducing communication costs.

• Improve design and production efficiency: Users can freely parameterize input length, width and height dimensions, and quickly generate knife layouts. The source files of the design drawings undergo intelligent printing detection to reduce printing common sense errors, and the platform shortens the box-type drawing time to 1 second.

• Improve customer order rate: Through online design, the platform helps designers guide customer packaging marketing and design accordingly, previews the effect of 3D finished products in real time, and renders real renderings with one click to improve customer satisfaction and increase order rate.