How to make a brand stand out in the fierce market competition and be able to win the favor of consumers. Some people say it is product quality, some say it is marketing strategy, and some say it is packaging design. Yes, these three aspects are very important, but for the cosmetics industry, packaging design has a more strategic position. For this reason, understanding the future design direction of the color box is crucial to the promotion of the brand.
Novel personality
There are more and more homogeneous products in the cosmetics market, which has led consumers to pay more and more attention to product packaging. Unique and innovative packaging will increase the product's influence on consumers.
From the perspective of packaging color, it has been better to see from the past that only the pursuit of color is now determined according to the purchase group of the product. Different colors represent different styles between brands. Pechoin herbal products are mainly based on the concept of herbal skin care, and the packaging color is green. Han Shuhong's capsule set chose red. Han Shu's use of color is self-evident. He wants to make skin care products that can represent Chinese characteristics, and it also implies that it will be prosperous in the future. And male cosmetics generally use steady colors to reflect a kind of square masculinity.
