Packaging Customizeation Becomes A Trend

With the development of the Internet and mobile Internet, there are more and more industries and companies with various design needs, and the scenarios for personal use of design functions are becoming more and more abundant. "Lowering the barrier to use" has become a major trend in the field of design tools.

According to the "2018-2023 China Packaging Industry Market Prospects and Investment Strategic Planning Analysis Report" predicts that by 2023, the sales revenue of China's packaging industry will exceed 2 trillion yuan. The packaging design and printing industries, as traditional industries, are facing the digital upgrade of the industry. In addition, small batches and personalized customization requirements have become an industry trend.

With the rise of China's e-commerce ecology and new brands of domestic products, more and more start-up companies or e-commerce brands have demand for packaging boxes, but the demand is relatively small, such as less than 1,000. Compared with the demand of tens of thousands of big brands, less than 1,000 is a personalized demand. From the perspective of traditional printing houses, such small-batch customized orders are very "troublesome", requiring repeated revisions and proofing processes, cumbersome pre-printing processes, high costs, long waiting time for customers and poor experience, which ultimately leads to low profits and low productivity.