How come paper boxes become the packaging trend?

How do paper or cardboard boxes become the most popular packaging now and even in the future?

Paper or cardboard boxes grow popular for good reasons. 
The invention of plastic has greatly benefited our lives. It's characteristics of anti-corrosion, waterproof, transparency, low cost and so on made it flooded around us...then after all these years' use, people are shocked to find the island of plastic debris in Pacific. Not to mention the daily plastic wastes around our neighborhoods. So finally does the human kind realize one of the worst of disadvantages of plastic: It can not be degraded by bacteria. 

While paper is recyclable and fully decomposable in the environment. it's a small wonder that the world began to put their eyes back to paper/cardboard packaging. More and more countries  ban plastic bags. Big companies jump on the wagon to advocate the use of non-toxic and harmless all-paper green packaging.

"Go green" trend in packaging industry

1. Against excessive packaging 

The primary purpose of the packaging is to protect the product from damage, to facilitate transportation, storage and customer carrying. On this basis, the packaging that's aesthetically pleasing will help boost the sale of the product. Proper packaging is undoubtedly necessary and beneficial. However, over-packaging that provides protection, convenience, communication, and decoration more than needed is bringing packaging to the other extreme. 

On one hand, over-packaging leads to waste of resources. Take cosmetic cardboard packaging as an example. The most common corrugated cardboard mainly includes 3-layer, 5-layer and 7-layer. In the developed countries, 3-layer cardboard accounts for 90%, while in China, 5-layer is common, which makes China spend over US$ 200 million extra a year to import paper pulp and cardboard, compared to using 3-layer cardboard. Simply put, using 3-layer corrugated cardboard would help China save 1/3 of the cost. 

On the other hand, excessive packaging has caused severe environmental pollution. The annual emissions of packaging waste in China now account for 1/3 of municipal solid waste, and the proportion in volume is even up to 1/2. To make matters worse, emissions are still increasing at a rate of 10% per year. furthermore, it's emissions are added at a rate of 10% per year. 

In What Ways Is the Custom Packaging Design Expensive?

Packaging prices have always been buyers's focus of attention, although more and more people or companies value the cost performance. All buyers want to spend plainly. Then what are the reasonable prices, or rather, what are the factors that influence the pricing? Innove packaging believes that the following 3 major factors that have the greatest impact on custom packaging designs:

1. Selection of Materials
The first thing in packaging design is to choose the right materials. Neither the more expensive, nor the cheaper, the better. Instead, be sure to choose the right one. Generally, designers select the appropriate materials according to the needs of the end users and the characteristics of the products. At the same time, the designer can also recommend or allow the users to select, and finally integrate, and make overall trade-off to determine the right material.

2. Shapes
There's no one fix all shape. The choice of the shape has great impact on the cost. For example, when the products are relatively small, the design is relatively simple and thus the quotation is naturally lower. Yet some companies may strive for perfection in packaging design, and choose some odd shapes, and the prices will be expensive, accordingly.

3. Designers
Although there are many people engaged in packaging designs, the top ones are rare. Majority of them are rookies and mediocre ones, who are adequate for regular designs but lack creativity or innovation. Packaging by such designers tend to be low in price. But some experienced designers can well represent what customers want in their packaging designs, they would thus charge higher.

Packaging design is a very important part of product sales. The sellers can not afford to downplay it. Therefore, it's necessary to have experienced and inspired designers to undertake the packaging design.  Although the design cost may be higher, it's worth the money.

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Innove is a leading custom cardboard gift boxes supplier from China, offering various fancy setup gift box packaging products and custom box designs service. The product lines include personalized odd shaped boxes, round boxes, square boxes, rectangular boxes, telescoping boxes, shoulder boxes, cardboard drawer boxes, collapsible gift boxes - for clothing packaging, hexagon explosion gift boxes, cardboard window boxes, nesting gift boxes sets -stacking, etc. We've been serving diversified industries like gourmet cookie gift boxes, flat desserts boxes, cardboard flower gift boxes, jewelry gift boxes, luxury apparel boxes, t-shirt packaging boxes with clear lids, etc.

What kind of gift packaging boxes are recognized by the public?

As a rule of thumb, the quality of the gift box directly determines the product's position in the market. Then how can we design a popular gift box packaging?

1. Shapes. Packaging boxes may take various shapes. While square/rectangular and round shapes are the most common and basic packaging forms in daily life, odd and unique shapes are frequently seen. Shapes have certain connotations to the brand and thus play an import role in gift boxes packaging design.

2, Emotion. Colors, among other factors, have a great impact on people's emotions. The color of gift boxes can be divided by age: cold colors for the male; simple luxury for the female, and bright & lovely patterns for the children.

3. Artistic. Each carefully processed packaged goods can reflect a certain degree of artistry. Attention can be paid to the role of ornament ribbons, decorative flowers and other small embellishments in the packaging, through which they can increase the artistic effect.

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Innove is a leading custom cardboard gift boxes supplier from China, offering various fancy setup gift box packaging products and custom box designs service. The product lines include personalized odd shaped boxes, round boxes, square boxes, rectangular boxes, telescoping boxes, shoulder boxes, cardboard drawer boxes, collapsible gift boxes - for clothing packaging, hexagon explosion gift boxes, cardboard window boxes, nesting gift boxes sets -stacking, etc. We've been serving diversified industries like gourmet cookie gift boxes, flat desserts boxes, cardboard flower gift boxes, jewelry gift boxes, luxury apparel boxes, t-shirt packaging boxes with clear lids, etc.

How to Produce GOOD Cosmetic Packaging?

In this age when good looks trump all other values (esp. in China), beauty means productivity in some sense. Let alone the cosmetics that make women use! And if you want a "face" that is easy to remember, there must be some "points" to highlight:

1. Product Positioning. Which are the target consumers? where's the price level? And then you can determine the style for your cosmetic boxes.

2. Topic-Prominence in Design. The packaging design, combining the layout of text and pictures, should highlight the theme.

3. The inner container design of the cosmetic product should be convenient for consumer.

Finally, interactive & personalized packaging. The uniqueness and heterogeneity will affect consumers' choices to a greater extent. The packaging that appeals to consumers is not a mere picture, nor a fancy. Instead, the cosmetic packaging boxes can convey emotions, resonate with people, and rouse their empathy. The packaging design can reflect the taste and lifestyle of the target group.

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Innove is a leading custom cardboard gift boxes supplier from China, offering various fancy setup gift box packaging products and custom box designs service. The product lines include personalized odd shaped boxes, round boxes, square boxes, rectangular boxes, telescoping boxes, shoulder boxes, cardboard drawer boxes, collapsible gift boxes - for clothing packaging, hexagon explosion gift boxes, cardboard window boxes, nesting gift boxes sets -stacking, etc. We've been serving diversified industries like gourmet cookie gift boxes, flat desserts boxes, cardboard flower gift boxes, jewelry gift boxes, luxury apparel boxes, t-shirt packaging boxes with clear lids, etc.

What are the differences between spot colors and CMYK, as common in package printing?

What are CMYK colors and spot colors?

CMYK printing: to print using subtractive process with three primary colors (yellow, magenta, cyan) and black.
Spot color printing: refers to the printing process of using color inks other than the four colors (yellow, magenta, cyan and black). The spot color printing process is often used to print large areas of background of packaging boxes.

Features of Spot Color Printing
1. Accuracy.
Each color in the spot color has its fixed hue, which ensures the accuracy of the color during the printing process. Thus it largely solves the problem of the accuracy of the color transfer.

What are the difficult points for personalized, small-lot custom packaging demand?

In the historic context of new retail era, brand developers and third-party platforms have spared no effort in situational demand satisfaction, bringing new markets and new business opportunities for personalized packaging.
 After the rise of printing e-commerce, new concepts such as personalized customization, small-volume customization, and large-scale personalized customization have gradually emerged. In recent years, the trend of small batches, individualization and customization in the domestic consumer market has intensified, from Weiquan’s Word Game Bottles campaign("拼字瓶") to the Colgate's Dare to Love series, and even to Oreo’s custom packaging for Tmall platform.
 Behind the personalized economy, people's new lifestyles and new social concepts are gradually taking shape. Throughout all the consumer trends and desires, many forms of personalization services already come to being, personalized education, personalized travel services, personalized wedding services, personalized gift customization, personalized clothing customization, personalized luxury ordering... Printing-related personalized applications are endless, and they are constantly evolving with rapid growth. Human society has now entered a personalized era. With the Internet technology, consumption upgrades and social development, this trend of personalized development will become more apparent.

The Psychology of Selling: 10 Brain Tricks to Improve Your Sales

The trick to making more sales is knowing that there are several tricks. There is no sure-fire way (without going Mad Queen) to force people to purchase your products. You can launch a sale, redesign your online store, or advertise the heck out of your business, but that can only go so far. Most of the time, success of a particular store or brand is the result of an accumulation of efforts - and not just one factor.

One thing you can do is realize that we're all human and tend to respond to certain things in a similar way from a psychological perspective. You can use this to your advantage if you know how. By tapping into the inner workings of the brain, you can learn small tips that make your products irresistible to your customers.

Below, we'll show you 10 of these 'brain tricks' to convince potential clients and improve your sales numbers.

01. Make it about them

Sales strategist and best-selling author, Marc Wayshack says that prospects ask themselves the following two questions when interacting with a salesperson:

• Is this conversation going to be worth my time?
• Is this salesperson's solution going to help me solve a problem that I care about?

As a business owner, you know a lot about your products and/or services. That's a given. Still, that doesn't mean your potential customers want to know everything you know about it. Actually, making the sale is about making it all about them. Close it by showing how your service can make their life easier and sprinkle your expertise throughout without marketing jargon.

At the end of the day, people are egocentric and want to know what they are getting out of a deal. If that's not explicitly explained, or worse, goes unanswered, you've lost them. Reversely, if you spend more time focusing on enriching the lives of your customer, it will sound less like a pitch and more like a conversation, which they will appreciate.